AI-Driven User Acquisition in 2026: From Manual Optimization to Predictive Intelligence
For a few years, the standard framing of AI in user acquisition was that a shift was coming. Studios were “moving toward” predictive models, “beginning to use” generative creative, “experimenting with” automated budget allocation. That framing has expired. The shift happened, and it arrived as a default setting rather than an option. In February 2026, […]
