For a few years, the standard framing of AI in user acquisition was that a shift was coming. Studios were “moving toward” predictive models, “beginning to use” generative creative, “experimenting with” automated budget allocation. That framing has expired. The shift happened, and it arrived as a default setting rather than an option. In February 2026, […]
Most mobile publishers run the same playbook. Sign a pile of prototypes, spend hard on user acquisition, and watch the KPIs. If a game clears an aggressive CPI and retention bar in the first two weeks, it gets a budget. If it misses, it gets shelved. The studio moves on to the next prototype, and […]
Rewarded UA has gone from a supplementary budget line to a core acquisition channel for a lot of studios. The scale is real, the players it brings in can be high quality, and when it’s working, the economics make sense. But the channel’s growth has also made it a more attractive target, and the fraud […]
In 2026, the mobile gaming industry has reached a point of structural maturity where “vanity metrics” are no longer sufficient. As user acquisition costs climb, the industry’s focus has shifted toward a discipline built on quality, sustainability, and predictable unit economics. In this landscape, Offerwall users have emerged not just as a secondary monetization layer, […]
Explore top mobile advertising trends that you should follow in 2026.
Offerwall 是一种以用户为中心的变现策略。 在竞争激烈的移动游戏世界中，变现方式变得越来越复杂，也越来越以玩家体验为导向。虽然许多开发者对应用内购买（IAP）和激励广告已经相当熟悉，但有一种高影响力的策略在 2025 年持续受到关注与采用：**Offerwall（激励墙）**。
奖励广告和Offerwall成为焦点。
