Blog - Ciao Games

9 月 18, 20269 月 18, 2026

Fewer Installs, More Value: Where Casual Games Stand in 2026

For most of the last decade, casual games grew in a simple way. More people got smartphones, more people downloaded games, and revenue followed. That model has run its course. The latest industry reports describe a market where installs keep falling, store revenue is roughly flat, and the games still growing are the ones that […]

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8 月 20, 20268 月 20, 2026

AI-Driven User Acquisition in 2026: From Manual Optimization to Predictive Intelligence

For a few years, the standard framing of AI in user acquisition was that a shift was coming. Studios were “moving toward” predictive models, “beginning to use” generative creative, “experimenting with” automated budget allocation. That framing has expired. The shift happened, and it arrived as a default setting rather than an option. In February 2026, […]

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7 月 15, 20267 月 15, 2026

The Ciao Games Way: Why We Don’t Publish Like Everyone Else

Most mobile publishers run the same playbook. Sign a pile of prototypes, spend hard on user acquisition, and watch the KPIs. If a game clears an aggressive CPI and retention bar in the first two weeks, it gets a budget. If it misses, it gets shelved. The studio moves on to the next prototype, and […]

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6 月 19, 20266 月 19, 2026

The Fraud Problem Rewarded UA Can’t Ignore

Rewarded UA has gone from a supplementary budget line to a core acquisition channel for a lot of studios. The scale is real, the players it brings in can be high quality, and when it’s working, the economics make sense. But the channel’s growth has also made it a more attractive target, and the fraud […]

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2 月 18, 20262 月 18, 2026

The Profile of Offerwall Users: Decoding High-Intent Cohorts in 2026

In 2026, the mobile gaming industry has reached a point of structural maturity where “vanity metrics” are no longer sufficient. As user acquisition costs climb, the industry’s focus has shifted toward a discipline built on quality, sustainability, and predictable unit economics. In this landscape, Offerwall users have emerged not just as a secondary monetization layer, […]

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1 月 13, 20261 月 15, 2026