Summary
Playtiviti’s mobile game Time Master struggled with monetization and user acquisition, especially in Tier 1 markets where costs were high and returns were limited. After partnering with Ciao Games, the game experienced transformative growth: DAU in Tier 1 countries surged 350x, playtime increased by over 300%, and ROAS grew by 150%. This case study highlights how strategic publishing support and monetization expertise turned Time Master into a global success.
Background
Playtiviti is a mobile game studio based in Cyprus and has been developing games since 2020.
They released Time Master: Coin & Clash Game, a social casino-style title. Despite its early traction, the game still had a strong growth potential.
And this turned out to be true.
For example, the initial DAU for the game was 1,686, while it has now increased to 12,963.
But how was this possible?
Challenge & Goal
With Time Master, Playtiviti faced a few challenges: rising acquisition costs, limited reach in Tier 1 markets, and a need to turn early users into long-term players.
So they turned to Ciao Games for help.
We worked with the studio to create a comprehensive growth strategy built around monetization efficiency, market expansion, and data-driven design iteration.
Solution
At Ciao Games, we implemented a growth plan tailored to Time Master’s genre, economy, and market fit:
Monetization Solutions
Rewarded ads, which allowed the monetization of non-paying users, especially in those markets where conversion rates are lower.
Acquisition campaigns with in-app purchases for Tier 1 markets. We were able to reach quality users and fuel revenue growth and DAU expansion.
Growth Strategy
Switch the focus to Day 30 ROAS, which allows us to scale further on multiple ad networks.
Increased game depth from 100 to 1000 levels, to target high-engagement, late-game events. This led to a steep increase in the average playtime, from 1.8 hours to 7.4 hours.
New Markets
South Korea:, As a social casino game, Time Master initially couldn’t launch in South Korea due to policy restrictions. We supported Playtiviti with their launch in the region, and their game is now one of the few available for its category.
DAU in Tier 1 markets (such as the US, France and Germany) increased by 350x, thanks to specific acquisition campaigns.
Quality Improvements
Refined in-game economy, which led to higher retention rates and IAP performance.
Results
The collaboration between Playtiviti and Ciao Games produced powerful results:
- +350x growth in DAU in Tier 1 countries.
- +1200% growth in daily installs.
- 310% increase in playtime, from 1.8 to 7.4 hours.
- +150% ROAS.
- +137% growth in ARPPU.
- Significant increase in paying users, surpassing industry benchmarks.
By aligning monetization strategies with market-specific user behavior and combining this with smart UA and game economy improvements, Time Master scaled faster and more profitably than ever before.
Make Your Game the Next Success Story
The transformation of Time Master shows how the right partner can unlock massive potential, even in tough markets. With Ciao Games, you gain:
- ROAS-Positive Growth: Proven strategies that convert users and scale profitably.
- Global Reach: Expertise to enter high-payout regions like Tier 1 and South Korea.
- Engagement and Retention: Tools to extend playtime and player lifetime.
- Full-Spectrum Publishing Support: From monetization to user acquisition and beyond.
If you’re ready to take your game to the next level, let’s talk.
Play Time Master on Google Play Store
Play Time Master on App Store